A little bit about me: I’m a former professional dancer who found a home for my love of discipline and art in the world of strategy. I moved to New York to attend NYU and pursue dance professionally. I graduated from NYU Gallatin’s interdisciplinary school with the concentration: “Creative Revolution: Visual Culture and Social Change” where I was really intrigued by which campaigns, movements and films actually drove impact beyond a PR cycle. While dancing professionally I worked as a social media manager in the early days of social before transitioning to social strategy full-time for a slew of clients. 

Agency-side, I’ve loved applying my expertise to bigger brands with bold ambitions. From Samsung and American Express to JBL and New York Lottery, I’m invested in how we can engage meaningfully with communities, earn attention, move the needle for business… and occasionally break the internet. 

I spent several years teaching social media at Miami School New York and to this day find nurturing junior talent and shepherding teams one of the most rewarding aspects of my job. 

Currently: Leading the Strategy department at Barbarian