Samsung Holiday

For holiday planning, Samsung asked us to develop a strategy + overarching line for individuated campaigns for Black Friday and the Holiday Season that could be used across global markets. We focused on the different mindsets, consumer behaviors, gifting journeys and market trends to inform our strategy and ultimately land the over-arching platform for all agencies to work from in prep for the biggest shopping season of the year. Each campaign needed to be able to flex across markets, cultures and marketing placements and be inclusive of a variety of audience groups and product/gifting categories. Below is a sample of the work that came from our Holiday strategy and platform ‘Light up your holidays.”