Flip Fold Snap Clack
The launch of the Z Flip3 had to build cultural relevance and desire amongst high-priority Gen Z and young millennial targets. So Samsung partnered with Todrick Hall to create a bespoke anthem centering the product (and its ability to flip, fold, snap and clack shut!) for all of his fans and beyond. We launched the video across social along with an accompanying TikTok Challenge.
Results:
#ZFlipClackdown received over 9.8 Billion Views on TikTok
Samsung’s social engagement increased 60% over benchmarks in its first week
Todrick’s Samsung content posted to his personal feeds saw engagement increase 28%-166% compared to his average post