SHOPTHAT: Prepping for Launch
SHOPTHAT was on a mission to make shopping more Likeable for everyone. Prior to social platforms creating shoppable posts themselves, SHOPTHAT created a way for you to buy a product simply from Liking an Instagram post or YouTube video. My role at SHOPTHAT was to lead the social and marketing teams as we launched their new platform in the beauty vertical. It was necessary for me to bridge the gap between insights and creative: understanding who our audience was and coming up with creative ways to connect with both consumers and influencers across touch points.
We took the social strategy I created and built all social channels from the ground up -- found the brand voice, created content, and started strategic engagement with our key audience. On the brand side, I conducted consumer research, led comms planning, and created launch activations from marketing campaigns to influencer events. In the end, I rewrote the consumer journey based on my research findings and made product recommendations for the company as they transition out of Beta.
“I’ve had the pleasure working with Grace, and she added so much to the company and the brand from the day she walked through the door. She takes an intentional, strategic, and empathetic approach in developing and implementing steps that will work to ensure both brand and business growth. She works incredibly well across teams, with an easy ability to communicate the guiding principles to diverse mindsets. Add to that she is a complete joy to be around, bright, inquisitive, and a soundly good human being. Any team would be lucky to have her as a member and I can not recommend her loudly enough.”
